While online shopping is the ultimate convenience, there is something about the experience of shopping in-store that cannot be replicated in a digital boutique. The thrill of finding a new piece or a new brand, receiving help in finding the perfect outfit for an event, supporting a local business, and even the option to try on a piece before your purchase, the benefits of shopping the local boutiques are many. Wilmington has a great selection of boutiques for women that carry known and new brands that cater to a range of ages, shapes, and styles, so whether browsing for beach wear or work wear, use this list as a guide to shop the best boutiques in Wilmington!
Tusc is the ultimate shopping destination for infusing bohemian beach vibes into your wardrobe. Located in Mayfaire, the storefront exudes a light and airy feel. The carefully curated selection of elevated basics and occasion wear features a mix of emerging and well-known brands, including Little Lies, Lack of Color, Girl and the Sun, Sancia, and more. Tusc offers sizes extra small – large for women’s clothing and carries home, beauty, and baby gifts. The Tusc staff are sweet and helpful and provide an enjoyable shopping experience. Shop in-store or on their website and follow Tusc on Instagram to view their newest selections, which are updated daily.
Oliver offers city shopping in a beachside boutique. Located minutes from Wrightsville Beach, the store carries an impressive selection of designer and investment pieces for women and men. Oliver is one of the best boutiques in Wilmington to find denim from top brands, including MOTHER, Citizens of Humanity, and Agolde. They also offer basic wardrobe staples and pieces perfect for a night out. Oliver also sells accessories and shoes from of-the-moment brands, like Staud, Anine Bing, Golden Goose, and Fred Salvador. Every piece will add an elevated, modern touch to your style aesthetic. Visit the storefront in Lumina Station or shop online to peep their newest pieces.
With their name inspired by the blue sea and skies in Wilmington, Très Bleu specializes in clothing and accessories that complement a laid-back coastal lifestyle. Located in The Forum shopping center, Kim and her team welcome everyone from visitors to regulars, helping them find pieces that empower them and make them feel beautiful. From a day at the beach to a night on the town, Très Bleu is one of the best boutiques in Wilmington, offering a range of clothing and accessory options from brands like Show Me Your Mumu, Maaji, La Plage, Tiare Hawaii, and more. Shop in-store or check their website and Instagram account to see their newest offerings.
With the motto “work hard, shop harder,” Lula Balou offers a range of clothing from casual to classy, earthy to edgy. Located on Racine Drive, Lucy and the Lula team create a fun and welcoming atmosphere and source unique pieces and hand-curated jewelry their customers will love. From cutout dresses to kaftans, and rompers to denim, Lula Balou carries a wide assortment of clothing that will suit any occasion. Lula Balou proudly carries locally made art and jewelry, making them one of the best boutiques in Wilmington to find and support local artists and makers.
Located in The Forum, ZIA Boutique is the perfect place to shop for classic pieces that are fresh and modern. Offering versatile apparel and accessories, customers can find everything from leisure wear to occasion wear. For store owner Zelle, ZIA Boutique began as an outlet for fashion and style and has grown into the business it is today. Focusing on unique pieces and top-notch customer service, Zelle and the ZIA team create a warm and friendly atmosphere to help customers find what they need, whether an outfit for an event or the perfect gift for a friend. Located in the Forum, stop in to see their new arrivals or follow on Instagram to see their latest offerings.
Island Passage has been serving clothing, shoes, and accessories to Wilmington and Bald Head Island residents for over 25 years. Each of the three locations carries a unique selection and caters to a broad age range with a mix of well-known brands and emerging specialty labels. The Island Passage locations in Wilmington focus on boutique styles for women with brands like Free People, MINKPINK, Dolce Vita, Michael Stars, and Blank NYC. Their largest store is on Bald Head Island and features items for women and surf lifestyle brands and leisure wear for the entire family.